But that doesn't mean undisputed WWE Universal champion Roman Reigns is going to come in and challenge Jon Jones for the UFC heavyweight title. Endeavor sees the opportunity to leverage the strengths of both in one entity. The real integration is more likely to be done behind the scenes, outside the view of most fans. Raimondi: First, don't expect either product to change drastically, if at all. How can the two work together? Will there be crossover? Our ESPN combat sports insiders Mike Coppinger and Marc Raimondi take a look here at what all of this could mean now and in the future. The new company does not yet have a name, and many questions remain unanswered, but the impact of the UFC and WWE combining forces could be massive. Ari Emanuel, the Endeavor CEO, will oversee it all. Dana White will remain president of the UFC, and Nick Khan will serve as president of WWE. Longtime WWE promoter Vince McMahon will stay on as the new company's executive chairman. The deal is expected to close later this year. It will be one of the biggest players in all of sports and entertainment.Įndeavor will own 51% of the new company, while current WWE shareholders will own 49%. The deal values the UFC at $12.1 billion and WWE at $9.3 billion, making the valuation of the new entity $21.4 billion. Two of the biggest live event and broadcast promoters in the combat space, the UFC and WWE, will be merged into one company, an unprecedented and stunning business move.Įndeavor, the UFC's parent company, announced Monday it would be acquiring WWE's pro-wrestling brand and that the UFC's MMA company will be combined into one publicly traded company. The combat sports landscape is about to undergo a seismic shift.
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You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browserĮverything we do (and don't) know about the UFC-WWE merger
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